{"title":"Multi-Use Charm Strap","description":"\u003cp\u003e\u003cstrong\u003eUse it as a bag charm, keyring, or phone strap with an additional phone plate. Add alphabet charms from the options to turn it into a personalised keyring.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"phone-strap","title":"Night Garden — Beaded Multi Strap","description":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eHAND-STRUNG, ONE BEAD AT A TIME.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eEach Multi Strap is \u003cstrong\u003eindividually hand-strung, bead by bead\u003c\/strong\u003e, using carefully selected beads and quality hardware.\u003c\/p\u003e\n\u003cp\u003eDifferent colours, sizes and textures — including \u003cstrong\u003ematte pearls and natural stone beads\u003c\/strong\u003e — are thoughtfully combined to create atelier_samasama’s distinctive, playful designs.\u003c\/p\u003e\n\u003cp\u003eEach piece is handmade rather than mass-produced, so slight variations are part of its unique character.\u003c\/p\u003e\n\u003ch3\u003eMADE TO GO ANYWHERE\u003c\/h3\u003e\n\u003cp\u003eDesigned for more than just your phone.\u003c\/p\u003e\n\u003cp\u003eClip your Multi Strap onto a \u003cstrong\u003ebag, pouch, keys or other everyday accessories\u003c\/strong\u003e, and move it from one favourite piece to another.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOne strap, many ways.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eOPTIONAL PHONE TETHER TAB\u003c\/h3\u003e\n\u003cp\u003eWant to use it with your phone?\u003c\/p\u003e\n\u003cp\u003eAdd a \u003cstrong\u003ePhone Tether Tab for £5\u003c\/strong\u003e when ordering. Simply place it inside your phone case and pull the loop through the charging-port opening — no adhesive required.\u003c\/p\u003e\n\u003ch3\u003eDETAILS\u003c\/h3\u003e\n\u003cp\u003e• Individually hand-strung, bead by bead\u003cbr\u003e• Carefully selected beads and quality hardware\u003cbr\u003e• Matte pearls, natural stone and decorative beads\u003cbr\u003e• Designed for bags, pouches, keys, phones and more\u003cbr\u003e• Optional Phone Tether Tab \u003cstrong\u003e(+£5)\u003c\/strong\u003e\u003cbr\u003e• Handmade at atelier_samasama\u003c\/p\u003e","brand":"SAMASAMA","offers":[{"title":"Phone Tether Tab - No","offer_id":47132882567367,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Phone Tether Tab - Yes","offer_id":47132882600135,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/9189\/7287\/files\/ChatGPTImage2026_8_31_12_17_45_97d3b394-9cb0-4130-9a48-0cd644e5c51b.png?v=1788148131"},{"product_id":"phone-strap-1","title":"Lime Bloom — Beaded Multi Strap","description":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eHAND-STRUNG, ONE BEAD AT A TIME.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eEach Multi Strap is \u003cstrong\u003eindividually hand-strung, bead by bead\u003c\/strong\u003e, using carefully selected beads and quality hardware.\u003c\/p\u003e\n\u003cp\u003eDifferent colours, sizes and textures — including \u003cstrong\u003ematte pearls and natural stone beads\u003c\/strong\u003e — are thoughtfully combined to create atelier_samasama’s distinctive, playful designs.\u003c\/p\u003e\n\u003cp\u003eEach piece is handmade rather than mass-produced, so slight variations are part of its unique character.\u003c\/p\u003e\n\u003ch3\u003eMADE TO GO ANYWHERE\u003c\/h3\u003e\n\u003cp\u003eDesigned for more than just your phone.\u003c\/p\u003e\n\u003cp\u003eClip your Multi Strap onto a \u003cstrong\u003ebag, pouch, keys or other everyday accessories\u003c\/strong\u003e, and move it from one favourite piece to another.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOne strap, many ways.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eOPTIONAL PHONE TETHER TAB\u003c\/h3\u003e\n\u003cp\u003eWant to use it with your phone?\u003c\/p\u003e\n\u003cp\u003eAdd a \u003cstrong\u003ePhone Tether Tab for £5\u003c\/strong\u003e when ordering. Simply place it inside your phone case and pull the loop through the charging-port opening — no adhesive required.\u003c\/p\u003e\n\u003ch3\u003eDETAILS\u003c\/h3\u003e\n\u003cp\u003e• Individually hand-strung, bead by bead\u003cbr\u003e• Carefully selected beads and quality hardware\u003cbr\u003e• Matte pearls, natural stone and decorative beads\u003cbr\u003e• Designed for bags, pouches, keys, phones and more\u003cbr\u003e• Optional Phone Tether Tab \u003cstrong\u003e(+£5)\u003c\/strong\u003e\u003cbr\u003e• Handmade at atelier_samasama\u003c\/p\u003e","brand":"SAMASAMA","offers":[{"title":"Phone Tether Tab-No","offer_id":47132813754567,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Phone Tether Tab-Yes","offer_id":47132813787335,"sku":null,"price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/9189\/7287\/files\/ChatGPTImage2026_8_30_10_32_49.png?v=1788148804"},{"product_id":"personalised-name-bag-charm","title":"Cherry Picnic — Personalised Beaded Name Bag Charm","description":"\u003cp\u003e\u003cstrong\u003eYOUR NAME, MADE BY HAND.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eHand-strung bead by bead in Seoul and made to order.\u003cbr\u003eEach charm is individually assembled using carefully selected beads, quality hardware and our signature SAMASAMA metal tag.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDue to the handmade nature of each piece, subtle variations in bead placement and finish may occur. These small differences make every charm uniquely yours.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHand-strung. Personalised. 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